Senior Executive/Assistant Manager - Digital Marketing - Internet/Online

Exp : 2-8 yrs

Location : Mumbai

Salary Range: 5-8 LPA

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Create & execute landing pages and optimize user experience

- Instrument conversion points and optimize user funnels

Skills required :

- Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Experience in using mass mailer tools like Mailchimp

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS,

Anagha S.
022-61717723