Senior Director - Strategic Planning/Research - Advertising Agency

Senior Director - Strategic Planning/Research

For a top 5 Advertising Agency in India

- Must have 10 to 14 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve :

- Developing ideas and pinpointing business problems

- Pulse check of category, consumer & cultural trends

- Leading primary research & consumer immersions

- Analysing and interpreting a variety of information

- Expertise in qualitative and quantitative research

- Keeping up-to-date with cultural/social trends and customers- views and attitudes

- Undertaking qualitative research activities

- Making presentations to clients and agency staff

- Evaluating campaign effectiveness

- Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed

Expertise in:

Strategy Development for Businesses

- Design Thinking

- Innovation Management

- New Product Development

- Brand Planning / Brand Management

- Consumer Behaviour

- Consumer Insights

- Qualitative Research & Analysis

- Ethnography

- Corporate Branding & Strategy

- New Brand Development

- Communication Strategy

- Market Assessment

- Trend-spotting

Product Testing

Key skills :

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities