Senior Director - Growth Marketing - SaaS

Sr Director - Growth Marketing (SaaS)

ABOUT YOU

- Rich experience in growth marketing in a SaaS company. Pure Inbound Marketing experience.

- Someone who has built Inbound Marketing Channels (Organic) for SaaS products - Content, SEO, Social Media, Webinars, Newsletters.

- Strong SaaS B2B experience is a must have - Most Important aspect.

- Candidate should ideally come from SAAS companies with big ticket sizes (Ticket Size $50K ARR and above)

- Excellent communication skills in English, both spoken and written

- Proficiency in marketing automation and blogging software features

- HTML/CSS, Canva hands-on experience is an advantage

- Expertise in SEO/ SEM, Google Analytics

- Experience with Keyword Research Analysis.

- Proven skills with On page / Off Page SEO.

- Creative thinker and problem solver

- Efficient organizational and time management skills

- Data-driven and research-oriented

BROWNIE POINTS :

- Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup

- Deep understanding of conversion optimization

- SEO experience

Responsibilities :

As Sr Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer

acquisition of Peoplebox. You will:

- Grow inbound demand through website & blog

- Improve conversion rate from search results to website visitors.

- Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).

- Improve conversion rate from gated submit event to activated trial.

- Improve conversion from website visitors to demo request

- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)

- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.

- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.

- Optimize marketing automation and lead nurturing processes through email, content, and social channels

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

- Conducting customer, competitor, and product research

- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

- Propose new and improved inbound marketing campaign ideas