Senior Director/Director/Head - Search Engine Optimization - Internet/eCommerce

Senior Director/Director/Head - Search Engine Optimization - Internet/eCommerce

Job description :

Account Development :

- Develops, manages, and monitors client service delivery executions of the assigned accounts

- Oversees process development and execution management

- Leads SEO client services and owns the departmental vision

- Assures quality control of all media planning and implementation

- SEO Activation staffing, recruiting, employee retention, and motivation

- Owns, defines, and enforces client service standards

- Creates service consistency across all client accounts

- Ensures Junior staff continue to grow and progress to fill more senior roles in conjunction with account growth

- Owns departmental financial forecasting/revenue retention and margin evaluation

- New business support, cross-agency support, and cross-sell support, client escalation point of contact

- Training and mentoring of CD staff; Skills management for SEO activation staff; spot training and mentoring of ACS/CS staff

- Coordinates efforts across different digital media channels to drive optimized recommendations.

Essential Skills :

- Demonstrated ability to manage group resources and effectively delegate appropriate responsibilities

- Consistently able to maintain forward progress with all client engagements, regardless of the client situation

- Pushes client teams to alter approach or pilot new ways of managing SEO, strategy through tactics

- Excellent ability to renew client engagements and grow client investments in like or new initiatives and services

- Forecasts overall departmental resource needs based on client pool and budgets

- Excellent ability to handle client/personnel issues

- Experience creating and launching new service offerings

- Demonstrated ability to successfully participate in new business situations and new client on-boarding

Team Leadership & Development :

- Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients- performance and business objectives

- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction

- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

- Conducts performance reviews and career path plans for direct reports

- Provide training in cross-media planning to their directs reports and bellow teams

Process Improvement :

- Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group

Cross-Selling :

- Understands and explains the features and benefits of all Performics products and services

- Support Client Solutions with cross-sells of products and services to grow Performics- share of marketing spend

- Exceeds semi-annual and annual revenue targets

- Supports business development sales in selling solutions as appropriate

Minimum Qualifications :

- 7-10 years of account management experience in online advertising, direct marketing, or SEO; client and agency experience preferred

- Digital marketing preferred with desirable focus on search engines, display and/or social media

- Experience in managing an organization demonstrated an understanding of online marketing principles

- High competency level in MS Office with specific strengths in Excel and PowerPoint

- Able to work independently and balance multiple tasks
 

Qualifications :

- Bachelor's/PG degree, concentration in business, marketing, or advertising preferred

- 7-10 years of account management experience in online advertising, direct marketing, or SEO; client and agency experience preferred

- 4 years of demonstrated success in managing and leading people

- Demonstrated understanding of online marketing principles

- High competency level in MS Office with specific strengths in Excel and PowerPoint

- Able to work independently and balance multiple tasks

Jyoti Manchekar