Senior Digital Product Marketing Manager - Lending

Reporting to: VP or AVP Product Management

- As the Marketing Lead for the BFS-Lending Business unit, you will be instrumental in driving marketing initiatives, including content creation, campaign execution, digital marketing, events, and relationships with analysts and regulators.

- Your role will be pivotal in accelerating revenue growth, enhancing awareness of our offerings, aligning with business priorities, and securing transformative deals through strategic partnerships.

Objectives:

- To create, manage, and maintain Product- and sales-related content.

- Responsible for the research and refining the go-to-market strategy.

- Design opportunity-centric activities for winning large transformation deals.

- Manage RPL & Marketing spend as per budget, to achieve OKR efficiently.

- Liaise and become Product marketer representatives for all Business stakeholders contact points.

Responsibilities & Duties:

Collaboration & Planning.

- Work closely with the Business squad leads, Product, partnership and Business Development, and research team on building & implementing Go-to-Market.

Demand Generation & ABM:

- Execute demand generation and account-based marketing for existing and new accounts.

- Identify the most suitable marketing channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.

- Develop targeted marketing plans and customized campaigns to scale local strategic Clients.

Go-to-Market Strategy:

- Develop Product positioning and messaging, influencing Client adoption of top use cases.

- Drive the go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks.

- Evaluate, track, improve and optimize existing Product features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution.

Sales Enablement:

- Partner with Client-facing teams to drive cross-sell and upsell opportunities.

- Lead the market research, competitive benchmarking, customer segmentation, and assessment to prioritize Product opportunities.

- Present and conduct internal Training (Product training for Sales, Customer personas, etc.)

Client Relations:

- Identify strong Client stories and nurture relationships for references.

Required Skills & Qualifications:

- Product Management or B2B Product Marketing experience, specifically for Lending Products.

- Proven track record of driving successful Go-to-market launches for Lending Products that drive adoption and bottom-line impact.

- Ability to challenge the Status quo with well thought out, data driven decisions, in relation to prioritization and strategic planning.

- Experience building out Sales decks and other key sales collateral.

- Experience positioning technical Products to both technical and non-technical decision makers.

- Outstanding communication skills.

- Proven track record in managing and executing programs globally.

- High energy self-starter with a can-do attitude.

- Experience with Digital strategy and marketing automation tools.

- Extensive hands-on experience with MailChimp and Salesforce.