Senior Digital Marketing Role - Performance Marketing - FinTech

Exp: 5 - 12 Years 

Roles and Responsibilities:

We are looking to hire an expert Performance Marketing Manager who will be responsible for generating warm leads through performance marketing campaigns across all digital channels. In this ROI-focused role, you will identify and develop opportunities based upon customer insights, driving aggressive, profitable growth. The ideal candidate brings a combination of analytical and creative thinking qualities along with the ability to adopt a hands-on approach to the role.

Key Responsibilities:

- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- Planning (identifying the right channel, budgeting, targeting, timing)

- Effectively managing campaigns to drive cost-effective ROI.

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Day to day management and monitoring of ad spends and conversions

- Marketing analytics - Implement various tools to understand consumer behavior and precisely track their journey

Skills/Competencies:

- Three to six years of experience in Performance Marketing for B2B SaaS or Fintech companies.

- Hiring across Senior Manager and AVP levels based upon the experience.

- Proven track record building Social Media, SEO, SEM, Performance Marketing strategy from scratch.

- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.

- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution.

- Prior experience has contributed significantly to the growth of a startup is a big advantage

- Customer-centric, data-driven, and problem-solving mindset

About us:

We are a VC-funded fintech startup based in Bangalore with the audacious goal of building the future of business financing. The founders are IITB and IIMA alumni with past experience at McKinsey, Elevation Capital (previously SAIF Partners), Taskbob, Acko, and Hackerrank. We are growing rapidly and looking to build a strong team to join us in this journey. We promise:

- An exciting work environment

- A non-hierarchical, performance-driven culture

- Rapid growth and learning opportunity

- Competitive salary

- Comprehensive medical insurance coverage

- Significant ESOPs under an employee-friendly ESOP policy