Senior Digital Marketing Manager - Internet/Online

Senior Digital Marketing Manager-Upto 35 Lpa

- Develop and manage digital marketing for Fittr on online marketing platforms.

- Manage channel spend and budget, as well as consistently measure campaign results.

- Oversee existing campaigns and make recommendations to optimise them.

- Analyse marketing trends and make data driven decisions.

- Produce detailed analysis and reports for online platforms.

- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns across digital platforms.

- Create and maintain campaigns for mobile app installations, in-app activities across marketing platforms like Adwords, Facebook, etc.

- Execute mobile push notifications and in-app message campaigns for retention of users.

- Take ownership of paid marketing budget and strategy for the fittr business.

- Responsible for regular reporting of mobile app campaigns and performance against KPIs

- Data analysis with use of tools like GA, Appsflyer, etc, and implementation of results

- Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc

- Create a mobile marketing tracker and dashboard and maintain ownership

- Drive actionable insights and recommendations