Senior Digital Marketing Manager - FinTech

Looking for Senior Digital Marketing Manager for a credit insight and technology company. It is a multi-award winning start-up, headquartered in UK.

The role responsibilities are:

- Boost brand awareness, engage and generate leads by developing strategies

- Design branding and positioning strategies

- Manage external designers/ agencies

- Handle ad campaigns, social media campaigns, email/ SMS campaigns and oversee the design of performance and brand advertising

- Ensure the brand message is impactful and consistent across all channels and marketing efforts

- Data analysis for generating insights to improve overall performance of campaigns and optimize cost per acquisition

- Analyze customer behavior, expand market share and identify opportunities to tap new markets

- Monitor competition (marketing strategies, acquisitions, pricing changes and new products and features)

- Work in coordination with other business units to optimize marketing efforts

The successful candidate would be:

- 6 to 9 years of experience in Marketing including at least 2 years of experience in NBFC/ Fintech (lending, cards or payments)/ Digital Banking

- MBA marketing

- Experience in end-to-end marketing strategy to drive growth and successfully operate a new marketing function

- Strong hold of digital marketing techniques - paid ads, paid social, SEO

- Understanding of marketing technologies, channels and trends

- Experienced with CRM software

- Excellent communication, strategic problem-solving skills, time management skills

Perks/ Benefits:

- ESOPs

- WFH

- Medical Insurance for self and family

- Group Life & Personal Accident Insurance