Senior Digital Analyst

JD: Sr. Digital Analyst.

This is a full-time position with D Square Consulting Services Pvt Ltd.

Required Experience: 7+ years.

Location: Bangalore.

The candidate who can join within 30 days.

Work from office.

Job Highlights:.

Must-Have skills:

- years of experience in the field of digital analytics.

- Project Management skills with the ability to work independently.

- Be an Expert in JavaScript.

- Be an Expert in GTM.

- Have an Expert knowledge of GA360 and GA4 configuration.

- Have a strong understanding of the wider GMP stack, including ADH, DV360, and SA360 with Google Cloud - Big Query, App Engine/Cloud Run.

- Understanding of website technology (JS, CMS, Single Page Apps, iframes) with Firebase.

- with API concepts/data integrators.

Good to have:

- knowledge of Google Search Console.

- knowledge of AB testing principles in using dashboard visualization tools.

- knowledge of the Digital Advertising Tech Landscape.

Key Responsibilities:

- Implementation of data collection strategies across various digital platforms (website, mobile app, etc.) using tools like Google Tag Manager (GTM) and expert knowledge of GA360/GA4 configuration.

- On the integration of data from a wider Google Marketing Platform (GMP) stack, including ADH, DV360, and SA360.

- data pipelines and ensure clean data ingestion into Google Cloud Platform (GCP) tools like BigQuery.

- With developers to understand website technology (JS, CMS, Single Page Applications, iframes) and ensure proper data capture.

- And deliver clear, concise, and insightful reports.

- And guide junior digital analysts, fostering a collaborative and knowledge-sharing environment.