Senior Data Analyst - Internet/Online

Senior Data Analyst

Roles & Responsibilities :

- Work on Adobe Target

- QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly

- Document and maintain tagging plans

- Advise and work on A/B testing

- Edit and maintain dashboards populated with data from Adobe Analytics

- Collaborate with agency partners to create Adobe Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)

- Proactively communicate with supervisor regarding workload and the status of assignments

- Prepare basic report content (Word, Excel, PowerPoint) in support of deliverables

- Perform two tasks related to the role of Sr. Data Analyst during the year

- Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, power-point formatting and insight generation

- In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client's business forward.

- Review KPIs and provide strategic recommendations for ongoing campaign and site improvements.

- Owner of data intensive spreadsheets and power-point presentation

- Knows SQL for data analysis

Minimum Qualifications :

Requirements :

- 5-8 years of relevant professional experience with implementation as well as conducting A/B testing using Adobe target; and it's good to have experience of digital analytics or working in another analytical field with a demonstrated passion for digital.

- Responsible for the analysis, data mining and optimization recommendations of the client's online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search

- Strong analytic and technical thought process and ability to interpret findings.

- Effective communicator via both written and spoken word.

- Strong understanding of pulling data from the web analytics tools. Preferred Adobe Analytics

- Advanced level user in Excel and Power-point: pivot tables, charts, v-lookups, and dashboard creation.

- A basic understanding of statistical analysis and research methodologies.

- Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology.