Senior Copywriter - Home Decor

About Company

Our client is a luxury home dcor brand where technology enables world class home interior design.

Job Overview:

We are seeking a highly creative and talented Copywriter to join our team. As the Copywriter, you will be responsible for written material for various platforms, such as websites, blogs, social media, and marketing campaigns that showcases the elegance and uniqueness of our luxury interior designs. Your words will play a pivotal role in enhancing our brand image, driving client engagement, and to produce engaging, informative, and well-structured content that resonates with the target audience.

Responsibilities:

- Develop captivating content surrounding our luxury interior projects that is well researched and in line with the organisations brand communication.

- Team up with designers and marketers to create compelling content across our platform.

- Dig deep into interior trends to create authentic content that resonates with readers.

- Conducting keyword research and using SEO best practices to enhance online visibility and increase organic traffic.

- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.

- Bring fresh ideas to the table and collaborate with our creative squad.

- Edit & improvise content consistently to improve readability.

- Edit and proofread content for impeccable grammar, spelling, and coherence, ensuring the highest quality output.

- Stay up-to-date with industry trends, emerging technologies, and relevant news to infuse fresh perspectives into the content.

- Prior experience in the luxury sector is mandatory.

Qualifications:

- Master's degree in English, Journalism, Communications/PR, or a related field.

- Substantial experience in content writing, copywriting, or a related field.

- Portfolio of relevant writing samples.

- Familiarity with web publication techniques, marketing tools, MS Office or Google Suite.

- Impeccable grasp of the English language, including idioms and current trends in slang and expressions

- Excellent verbal and written communication skills

- Creativity along with a keen eye for details

- Strong grasp of SEO principles and keyword integration for optimized content.

- Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement