Senior Copywriter - Digital Marketing Firm

Senior Copywriter - Digital Marketing Firm

Job opening for Sr. Copywriter role in a leading Digital Marketing company at Mumbai.

Job Role: Sr. Copywriter

Job Location: Navi Mumbai

Work Mode: Work From Office

Job Roles & Responsibilities:

We are looking for a highly motivated and experienced copywriter who lives and breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role in developing and implementing content strategies that drive brand awareness, engage our target audience, and increase customer acquisition and retention for our US-based clients and business.

Responsibilities:

- Develop and execute a comprehensive advertising strategy that aligns with the company's goals and objectives.

- Creative advertising copy that are aimed for global audiences including big ideas, communication strategies, messaging, and campaign roll-out plans.

- Creative copywriting for video production, including story boarding and scripting.

- Create ad-worthy digital copy for social media and performance marketing campaigns.

- Create content including writing, editing, and proofreading, to ensure accuracy, consistency, and adherence to brand guidelines.

- Stay up to date with industry best practices and emerging trends in content marketing and digital strategies.

- Collaborate with external partners, agencies, and influencers to amplify the reach and impact of content campaigns.

Qualifications:

- Bachelor's degree in marketing, communications, journalism, or a related field. A master's degree is a plus.

- Proven 5 years' experience in content strategy development and digital marketing.

- Experience of working with digital agencies and US/global client base.

- Proven campaign results to showcase creativity and content excellence.

- Strong understanding of digital marketing channels, including advertising campaigns, social media, digital ads, email marketing, SEO, and content management systems.

- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.

- Creative thinking and problem-solving abilities, with a keen eye for detail.

- Up-to-date knowledge of content marketing trends, emerging technologies, and industry developments.

Interested candidates can call on 9157098873