Senior Copy Writer - Internet/Online

Senior Copy Writer

Job Description:

RESPONSIBILITIES:

- Execution and on-time delivery of high-quality creative copy for brands across the lifestyle and consumer electronic sectors.

- Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.

- Write compelling content across all marketing channels, including website copy, video scripts, digital, and print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing. - Develop high-engagement social media content that reflects the brand's tone of voice and grows audiences. - Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.

- Ensure that the brand voice and tonality is adhered to across all content that is put out across brands. - Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/ campaign

- Present copy concepts to internal stakeholders, and participate in the ideation process. - Edit and proofread all copy before it goes live.

- Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions. - Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

QUALIFICATIONS:

- Candidates from agency backgrounds preferred with experience working on brand campaigns - Excellent writing, editing and proofreading skills

- Knowledge of online content strategy and creation

- Ability to communicate, present and influence key stakeholders at all levels of an organization. - Full awareness of creative processes and techniques - including digital platforms - Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment

- Working knowledge in brand management, social media content, digital marketing and marketing strategy - Knowledge of editorial guidelines and style of writing for social media networks, and online ad platforms - Able to manage tight deadlines through excellent time management and organisation skills - Highly self-motivated and able to work well within a team

- Uses qualitative and quantitative analysis to guide content decisions