Senior Content Writer - Fertility Clinic

Senior Content Writer for a Fertility Facility in Abudhabi-UAE

Position : Senior Content Writer

Location : Abu Dhabi - UAE

Reporting Lines : Group Chief Marketing & Growth Officer

Who are we looking for?

A senior content writer who is competent in writing both long format and short format copy for use and design of marketing collaterals (brochures, newsletter, social media post, paid marketing ads, banners, leaflets, handouts, standees etc) blog posts, website content.

Key Roles & Responsibilities:

- Develop style sheets and be the custodian for brand's language and verbiage

- Develop, write content related to ART Fertility Clinic's brand, brochures, leaflets, website, landing pages, AD copies Google Ads, Facebook Ads, email marketing, social media posts, PR etc.

- Develop SEO targeted content for websites, blogs & articles.

- Audit, editing, proofreading, and improving existing web content.

- To ensure consistency in the style, quality, and tone of voice in the created content.

- Update website content as needed.

- Identify customers' needs and gaps in our content and recommend new topics.

- Must ensure that all published content meets the highest quality standard, is relevant, and is deemed useful for the readers & SEO

- Create and output monthly employee focused newsletter

- Collaborate with team members to ensure a consistent execution of the messaging strategy

Preferred Qualifications & Prior Experience:

- Post-graduation in English/literature and or communications from a reputed institution with minimum experience of 10 years in serious content writing

- Very clear and demonstrated competence in in written English

- Prior experience in British English style sheets will be an advantage

- Prior experience in luxury, lifestyle, hospitality segments would be an advantage

- Prior experience with a publishing house or holding senior positions within editorial teams would be an advantage

- Competence in written Arabic language would be an advantage

Desired Skills:

- Excellent verbal and written communication skills in Arabic and English.

- Background in Healthcare brand preferred

- Creativity & resourcefulness

- Extreme attention to detail

CV's to be shared on wats app at 00-91-9667757205