Senior Content Writer - B2C Domain

Roles & Responsibilities :

- Managing the team of content and copy writers

- Expressing our brand's tone of voice creatively through the different channels and writing engaging short, mid and long-form content for different channels and

formats, including, but not limited to website, emails, ad copy, posts, blogs, etc.

- Serve as content editor to ensure quality, consistency and clarity (proofread, Re-structure & edit the content written by content writers)

- Ability to perform content research & content analysis and ll the gap with Stunning content.

- Should be able to create reports and content calendars. Translate marketing strategies into the creative narration, to ensure that content meets brand and business objectives.

- Familiarity with SEO guidelines & keyword research tools

- Ensure that deliverables are shared on a timely basis.

Qualifications & Skill Sets :

- 4+ years of experience in B2C content writing

- Bachelors or Master's degree in Marketing Communications, English, Journalism

- Strong understanding of digital and social platforms, as well as their use within marketing

- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience

- Ability to prioritize, organize and manage tasks.

- Ability to manage multiple projects at one time to meet aggressive deadlines

- Self-starter who can work independently to solve different business problems

- Should have a strong point of view on content wrt users perspective & psychology

- Knowledge of basic Google Analytics & advance Microsoft oce

- Prior writing experience in astrology is preferred.