Senior Content Marketing Manager - B2B SaaS

Job Description:

As the Senior Content Marketer Specialist your ultimate goal will be to prove the value of your content efforts to meet our business goals.

We are looking at-

Voracious Researcher - constantly consuming all kinds of information with a desire to push yourself to learn more

Great Storyteller - approach every piece of content you create as a narrative

Prolific Writer - LOVE to write, even when its not for work

Believer in building relationships - enjoy engaging in conversations/debates/interviews

You will be responsible for:

- Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base

- Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content - webinars, roundtables, eBooks, whitepapers, blog posts, case studies, videos.

- Owning and executing our PR strategy

- Managing blog calendar and promotion plan for our marketing blog and target accounts

- Building rapport and conducting interviews with C-level executives of established corporates

- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement

- Community building and driving engagement for our brand through LinkedIn

- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel

- Monitoring and reacting to data and analytics

- Nurturing prospects through weekly/monthly email marketing initiatives

- Creating sales enablement content including presentations, battle cards and more

Qualifications:

- At least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry

- Prior knowledge of Google Analytics and CRM tools like Lead squared / HubSpot is required

- Prior knowledge of ABM and CRO will be a huge plus