Senior Consultant - Digital Analytics - Management Consulting Firm

We are Hiring for Senior Consultant for Digital Analytics for Top Management Consulting companies.

Please find the Job Description ;

- Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.

- Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including Social Media.

- Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

Required Skills :

- 4 to 6 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics

- Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, QlikView

- Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails

- Ability to understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectiveness, A/B Testing

- Understand Attribution Modeling and what helps in Conversions

- Knowledge of database and data warehouse/data lake - Oracle, SQL Server, IBM DB2

- Reporting and Dashboarding - Tableau, QlikView, Spotfire, PowerBI

- Tag management - Testing whether tags are present in websites and adding codes

- Social Media Marketing - Getting data from social media tools and analyzing them

- Working with Ad Agency tools like Sizmek, Adwords

- Competitive Intelligence tools like SEMRush or Conscore

- Analyzing traffic and leads from Mobile devices

- Modeling techniques using SAS or R

- Customer segmentation and targeting using advanced analytics techniques

- Tools/Software: Adobe Analytics, Google Analytics, Oracle DB, Tableau, QlikView, Radian 6, SEMRush, Sizmek, Adwords, Eloqua, R, SAS, SPSS

Satyajeet