Senior/Chief Manager - Consumer Behavior - Health Insurance

Role : Senior/Chief Manager - Consumer Behavior

Department : Product Marketing

Reporting : Chief Digital & Product Officer

Location : Head office

About the candidate :

Candidate is one of the leading stand alone health insurance players.

Job Description :

- The role entails leading and setting up the consumer behavior vertical within the product function.

- Candidate will be aiding the product team by providing insights into consumer behavior through research and use of analytics

- Will be responsible for studying in-house and open market customer data points to increase the sale of products on the digital platforms

- Redefining the digital customer journey to increase the organic online business

- Candidate is expected to be hands on with analytical tool

Candidate Description :

- 4-10 years of experience in Consumer Research, Insights or Behavior

- Candidates preferred from FMCG, Ecommerce or from agency background