Recruitment Head at Sunrise HR Solutions
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Senior Campaign Manager - Retail/eCommerce (7-10 yrs)
Brief about the position - This position will be responsible for delivering & achieving performance objectives mutually set with the clients. The position will work on a set of clients & achieve delivery goals in terms of Advertising Expenditure & performance benchmarks. The position will be responsible to manage & operate a client's account on Google Ads through our proprietary tool.
1. Minimum education qualification - Bachelor's Degree in Engineering from a reputable institute.
2. Post Graduate Degree in Management will be an advantage.
3. Relevant Work Experience of 7-10 Years in digital marketing focused on performance-based campaigns through Google's Advertising Platforms.
4. Expertise in operating Google Ad Words & Google Analytics. Minimum 4 years of experience working on various SEM platforms - Search, Display, Analytics, Data Studio, Webmasters tools.
5. Minimum account budget managed should not be less than INR 20 L / Month.
6. Good Data Management & presentation skills.
7. Excellent written & oral communication skills.
8. Candidates who have worked on third party platforms for operating Google Adwords will be preferred.
Roles & Responsibilities:
1. Operate & deliver campaigns on Google Advertising Properties.
2. As campaign manager the position will be responsible for delivering & achieving performance objectives for the clients.
3. Work closely with Partner Engagement team to deliver campaign plans, performance benchmarks, research reports, performance reports & analysis.
4. Responsible for consuming 100% of the booked Advertising spends by the clients while meeting the performance benchmarks.
Key Performance Indicators ( KPI's )
1. Delivered AdEx - Advertising Expenditure being consumed by accounts being managed directly.
2. Clients KPI Achievement - Achievement of Client KPIs
3. Client NPS / Feedback - Quarterly Feedback from Clients & Internal Sales Teams on performance.
Preferred Industry / Companies to hire from
a. Top Digital Marketing Agencies focused on SEM & performance marketing.
b. Retail / E-Commerce businesses.