Senior Campaign Manager - Retail/eCommerce

Brief about the position - This position will be responsible for delivering & achieving performance objectives mutually set with the clients. The position will work on a set of clients & achieve delivery goals in terms of Advertising Expenditure & performance benchmarks. The position will be responsible to manage & operate a client's account on Google Ads through our proprietary tool.

Candidate Requirements:

1. Minimum education qualification - Bachelor's Degree in Engineering from a reputable institute.

2. Post Graduate Degree in Management will be an advantage.

3. Relevant Work Experience of 7-10 Years in digital marketing focused on performance-based campaigns through Google's Advertising Platforms.

4. Expertise in operating Google Ad Words & Google Analytics. Minimum 4 years of experience working on various SEM platforms - Search, Display, Analytics, Data Studio, Webmasters tools.

5. Minimum account budget managed should not be less than INR 20 L / Month.

6. Good Data Management & presentation skills.

7. Excellent written & oral communication skills.

8. Candidates who have worked on third party platforms for operating Google Adwords will be preferred.

Roles & Responsibilities:

1. Operate & deliver campaigns on Google Advertising Properties.

2. As campaign manager the position will be responsible for delivering & achieving performance objectives for the clients.

3. Work closely with Partner Engagement team to deliver campaign plans, performance benchmarks, research reports, performance reports & analysis.

4. Responsible for consuming 100% of the booked Advertising spends by the clients while meeting the performance benchmarks.

Key Performance Indicators ( KPI's ) : 

1. Delivered AdEx - Advertising Expenditure being consumed by accounts being managed directly.

2. Clients KPI Achievement - Achievement of Client KPIs

3. Client NPS / Feedback - Quarterly Feedback from Clients & Internal Sales Teams on performance.

Preferred Industry / Companies to hire from

a. Top Digital Marketing Agencies focused on SEM & performance marketing.

b. Retail / E-Commerce businesses.