Senior Business Analyst - Internet/Online

Urgent Hiring for Senior Business Analyst

Job Type - Full Time (On-Site)

Experience - 4-7 yrs

Salary range- 20 lpa - 30 lpa

Work Locations : Bangalore, Hyderabad, Pune and Mumbai

Shift Timings : 2pm-11pm IST

Industry Background : Ad Tech

Educational Qualifications : STEM, BE, BTech, MCA, Statistics, Mathematics, Economics

Job Description :

Data Architecture and Visualization :

- Lead data instrumentation with a long-term vision in alignment with industry standards and business goals, maintaining competitiveness and respecting cost considerations

- Empower consumers of data with ingestible data views, balancing flexibility with complexity and conducting regular clean-ups to avoid clutter

Yield Enhancement Strategies :

- Collaborate with cross-functional teams to develop and execute strategies aimed at increasing ad yield.

- This may involve adjusting bidding strategies, optimizing ad placements, and refining targeting parameters.

Performance Marketing Analytics :

- Design and define key metrics across various sub-functions, create standard visualizations for routine monitoring, set up meaningful and actionable alerts in place, develop and circulate weekly, monthly, quarterly performance reports while highlighting key changes w.r.t. the durations

- Dedicate efforts towards yield optimization, with a focus on upholding user delight. Empower client success teams and media buyers with performance benchmarks, minimum viable thresholds while indicating at-risk accounts on both ends

- Utilize statistical analyses towards modeling user profiles, conduct correlation and regression analyses to propose meaningful A/B tests, drive marketing strategies based on statistically significant results

- Business health reporting : Consolidate business goals into meaningful executive-level metrics - share regular, concise and consumable reports

Must Have :

- Linkedin ID is must

- Candidates from Internet online companies (were full product cycle is online)= service

- Someone from AdTech or who has experience in Performance Marketing campaigns

- Should have worked in Business / Data Analytics - Not Data Science or Data Engineering or BI

- Should have experience in Performance Marketing, Yield optimization's, A/B testing and lead generation.

Qualification and Experience ?

- Bachelor's or Master's degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Economics

- Extensive experience in business analytics, preferably in the Adtech industry, with a focus on performance marketing analytics in a techno- commercial role with about 4-7 years of experience. Experience in a start-up environment is appreciated

- Subject matter expertise w.r.t. digital advertising platforms, ad serving technologies, and marketing attribution models, tools and technologies such as Google Analytics, Adobe Analytics, SQL, Tableau, or other similar platforms

- Disposition to work in an agile fashion with a bias for problem solving, and discernment to prioritize based on business impact

- Expertise in hypothesis testing, data analysis, statistical modeling, data visualization with large volumes of data

- Excellent communication skills with the ability to present complex findings in a clear and concise manner

- Strong business acumen with the knack to translate data insights into actionable recommendations and performance indicators for driving and monitoring business growth

- If you are a highly analytical professional with a passion for driving data-centric decision-making in the Adtech industry, and you thrive in a fast- paced, collaborative environment, we would love to hear from you. Join our team and play a key role in shaping our performance marketing strategies through advanced analytics and insights.

Benefits :

- Health care and life insurance cover for employee welfare

- Performance bonus for the employees

Family and Parenting Program :

- Maternity & paternity leave

- Reduced or flexible hours

- Work from home opportunities

Vacation and Time Off:

- Vacation and Paid Leave

- Sick leave

- Job Training

- Gym Membership

- Employee Assistance Program