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22/02 HR
HR at Whizz HR

Views:250 Applications:89 Rec. Actions:Recruiter Actions:0

Senior Brand Strategist - Digital Marketing Agency (5-7 yrs)

Mumbai Job Code: 1378471

Responsibilities include, but are not limited to :

- Partner with Brand Management to transform client briefs into strong creative briefs for our creative leads, taking research, information and insights and distilling them down into a singular strategic idea for brand management teams to operate from.

- Support Head of Brand Strategy in development of creative briefs and distillation of information into inspiration. Be resourceful. Find unique, unexpected insights and stories about our clients, our consumers and the way the world is changing around them.

- Keep up to speed with innovations and interesting movements in the digital space, identifying opportunities for learning and sharing with our clients and prospects.

- Synthesize the above into simple, actionable, inspirational strategies that our creative teams can push off of and our clients can clearly understand.

- For select clients, lead all high-level, long-term brand strategy and evolution, medium-term communications and campaign planning and shorter-term engagement strategies to accomplish communication objectives.

- Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals.

- Proactively work with Brand - Management to analyze our clients businesses and needs and recommend revenue-driving opportunities for strategic projects; develop proposals (with Brand Management) for the work, including processes, tools, deliverables and timeframes.

- Help grow the Brand Strategy department team. Identify and communicate ways to improve the team, the department and its processes; be a champion for great work and the processes necessary to achieve that work.

- Stay involved in and help guide creative ideation and concepting throughout the process, ensuring that we produce breakthrough work that drives our clients businesses forward.

- Develop industry analyses and thinking across innovative platforms, agency models and client needs to keep agency on the leading edge of the agency world.

Qualifications :

- You must be confident, articulate and have excellent instincts with regard to human behavior, business strategy and general marketing theory. And you should be able to do this quickly, with minimal supervision.

- You should have a passion for creativity, culture, understanding how people think/interact, brands, platforms and problem solving.

- You should be familiar with, but not be constricted by, formal processes for building and evolving brands over time and uncovering deep consumer insights.

- You must have excellent instincts both broadly across industries and deeply within any given capability or function.

- You should, at any given time, be able to articulate a confident point of view on any industry, brand, consumer segment or communication platform.

- You should have 5-7 years of relevant advertising/marketing and digital media agency experience.

- Degree in communications, advertising, brand planning or business a plus.

Women-friendly workplace:

Maternity and Paternity Benefits

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