Senior Brand Role - FMCG - IIM/MICA/ISB/FMS

Skill sets required :

- Extensive experience in managing a large consumer brand

- Good understanding and experience in the Digital space and brand building on digital

- Strong understanding of Social media and Content Marketing

- Should be very comfortable handing Agencies and driving top notch output from them

- Should also be someone who has experience with driving performance campaigns like Big Sales.

Core responsibilities :

- Building brand salience and positioning of the individual product lines

- Ensuring great launches in new cities and micro-markets

- Developing a view of our Brand Score (TOM, Spont) and constantly monitoring it with time

- Increasing brand searches and the individual product lines

- Driving positioning as a health expert through Content marketing and Health evangelism

- Driving innovative social media campaigns to keep the brand top of mind among consumers.

Required :

- 8-10 years experience

- FMCG background (Levers, P&G, RB, ITC, Brittania, Parle, Pepsi, Coke etc)

- Good marketing pedigree (IIM, Jamnalal Bajaj, MICA, FMS etc)

- Some great ATL campaigns under the belt.