We have an excellent opening for you with our client a FMCG organisation based at Kolkata Purpose of the Position : ( Major purpose why this role exists in the organization) This position is responsible for: - Providing inputs for formulation of the Brand &amp; Marketing Strategy and defining marketing plan according to strategy and budget - Analysing market research data and using findings for strategy formulations - Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand . - Providing guidance in designing and development of communication material and finalising on the right media agency for ATL/BTL activities. - Ensuring effectiveness in the overall marketing communication process. Detailed Responsibilities (Major responsibilities of this position) : - Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data. - Defining action plans based on marketing strategy. - Scanning and analysing secondary market reports/data. - Creating market construct and mapping with price. - Mapping and tracking competitor's communication strategy. - Briefing and Ideation, finalising with Creative agency, Media agency &amp; Houses. - Approving the designing and development of communication materials (TV/Print etc). - Analysing research data, market construct and competitor's price and creating Media strategy based on the same - Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend - Managing Media Plan and co-ordination with Media Agencies &amp; Media Houses. - Ensuring proper execution of promotional strategy. - Identifying promotional Item as per consumer requirement and (trade) level promotion. - Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions. - Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities. - Making occasional market visit during promotional activities. - Utilising competitor's product prices for taking pricing decisions. - Reviewing MIS reports twice a month. Apply / call at 9213229721

Kolkata

Senior Brand Marketing Professional - FMCG 

Senior Brand Marketing Professional - FMCG  ,Job Description for Senior Brand Marketing Professional - FMCG  in Link Management Solutions Pvt. Ltd. in  Kolkata for (8-13) years of experience. Apply Now!

Job Description for Senior Brand Marketing Professional - FMCG  in Link Management Solutions Pvt. Ltd. in  Kolkata for (8-13) years of experience. Apply Now!