Senior Brand Manager - Textile Firm - IIM/MDI/ISB/FMS

Roles & Responsibilities :

- Be the primary owner of the brand and be responsible for the long term brand strategy

- Work with research agencies to understand consumer insights and use it to deliver innovative marketing campaigns

- Monitors Brand health, product performance segment wise and align actions to Marketing strategy.

- Overseeing the production of all ATL/BTL campaigns with agencies/in-house teams

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.

- Responsible for creating annual marketing calendar

- Interact with other organisational functions to understand requirements and accordingly build brand strategy.

Skills & Qualifications :

- 5 to 10 years of post-MBA experience from a premium institute.

- Highly creative with the ability to think out of a box.

- Worked in consumer good companies, preferably fashion and lifestyle-related brand, and launched multichannel campaigns.

- Strong analytical skills and data-driven thinking.

- Preferred Experienced in consumer internet industry