Senior Brand Manager/Senior Category Manager - Retail Bakery/Food Industry

Summarized Accountability:

To be the champion for the Food service channel, lead the New Product Development, and adept with Project Management skills. High levels of collaboration and leading teamwork is key.

Reports To:

Vice President - Marketing

Key Responsibilities:

Category Management

- End to end responsibility of assigned category / Product Portfolio

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

- Work closely with cross-functional teams to define Category Insights, Idea generation and converting them into NPD roadmaps

- Build customer & consumer insights through various interactions

- Develop marketing campaigns to drive business value

- Should be adept at digital marketing strategies

- Work closely with sales and trade marketing team to grow company markt share in the food services channel

- Category champion and working very closely with the team especially Trade Marketing, Chef team and sales - having a true external orientation

- Will be responsible for maintaining the A&P spends for the Product category

- Reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing

New Product Development :

- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects

- Develop Product briefs with Research & Development teams and cross function teams

- Responsible for Market Validations of NPD projects

- Develop Launch Plans including communication development for New Products

- Lead the Product launches and post launch reviews

- Project Network Management and OTIF delivery of projects