Senior Brand Manager - Media

As Senior Brand Manager for ZEE's English Movies channels, you will be responsible for building awareness for the 2 English Movie channels (&flix and &Prive) and making it the preferred destination for Hollywood fans and Premium advertisers. This will require strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. You will liaise with the business head and collaborate on projects with other functions such as Consumer Insights, Programming, Sales, Distribution.

- Shape a unique identity for the brand with a strong point of view. Curate unique experiences (on-air, online or offline) that builds imagery for the brand and affinity with consumer and advertisers

- Build on sharp consumer insights and behaviour to develop innovative campaigns with creative, PR, Digital and On-ground agency partners

- Ability to manage multiple projects and plan ahead to roll out strategic channel initiatives and month on month property promotions

- Lead digital Marketing efforts to create a measurable, ROI driven campaign across Social Media and other Digital platforms

- Prepare a 360 degree marketing road-map for the business with medium and long-term goals

- Sharpen consumer understanding and propose consumer-centric product and marketing solutions basis Consumer Research and BARC viewership data

- Working with brand solutions team to identify relevant categories and create customized, innovative solutions for advertisers to drive incremental revenue and position channel as a preferred destination

- Collaborate with Distribution team to grow channel footprint and identify growth opportunities with Cable & DTH partners

- Has high drive with bias for action, relentless in effort with a view to building her/ his brand for the long term

- Understands premium aesthetics, can build an image leading narrative

Any other specific skills / attributes :

MBA - Marketing from a reputed institute. 6+ yrs overall experience with significant experience in shaping a new Brand, Campaign development, traditional and new age marketing platforms. Detailed understanding of Digital, Social Media and TV metrics