Senior Brand Manager - Internet/Online

Sr. Brand Manager

INDUSTRY PREFERRED - GAMING, INTERNET & E COMMERCE

The Senior Brand Manager will be a part of our branding team who'd help us build our brand and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone and drive visibility, engagements, and user acquisition.

Requirements :

- Analyze brand positioning and consumer insights

- Lead the creative and brand positioning

- Grow brand pan-India among cricket lovers

- Conceptualize and execute brand campaigns across all media, both digital and offline

- Translate brand elements into plans and go-to-market strategies

- Should lead our player engagement plan and devise region-specific strategies basis the gathered insights

- Manage a team of marketing people working on brand initiatives

- Lead creative development efforts for all social media platforms

- Lead the social media strategy and create engaging campaigns across platforms

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Work closely with media planning agencies, production houses and market research companies