Senior Brand Manager - Hospitality

Sr Brand Manager

- The most obvious question is on the industry - The travel Industry has been the worst hit in the Pandemic. We strongly believe that with the vaccination percentages and overall understanding of the disease the worst is behind us. The next 12-24 months is a watershed moment in the travel industry and more so in the Leisure vertical. The huge pent up demand is real - look around and almost every 2nd person you come across wants to take a break. By joining any travel company, you are buying a shot at an accelerated career growth over the next few years!

- We are one of the very few travel startups that have survived the pandemic. We have not only survived but also increased our product portfolio to now include - Domestic Staycations, Global markets (Dubai and USA in addition to our India outbound market. Despite the tough circumstances surrounding the pandemic we have managed to maintain and in fact grow our glass door rating to 4.2 on 5.If you are coming in with meaningful work experience, we offer you 2 key benefits

1. Clear strategy and Roadmap - Even the pandemic didn't get us to pivot :) At Pickyourtrail, you are assured of an environment which is stable with respect to overarching goals. This gives you a stable base to experiment and drive towards the desired end state. We shy away from randomisations and strive towards a well drawn down quarter operating plan to ensure that all teams across Revenue - Design - Marketing - Engg - Operations - Product are aligned.

2. High Impact Opportunity - We believe that leisure travel is where online meetings were in feb 2020 - waiting to explode. There could be no better time to leverage your past experience to help the organization grow faster towards the desired outcomes.

Why do we need a Senior brand Manager?

Travel is an experience and a brand lends consistency to any experience. Be it the Sambhar at Saravana Bhavan or the reliability of Apple - the brand is a leading indicator of what one can expect.

In the past we have done this in bits and pieces. As we aim to grow at a frantic speed post the pandemic, we believe this is the right time for someone to come and help build a scalable brand architecture for Pickyourtrail.

At a fundamental level, you would be responsible for creating connections with consumers using owned, earned and paid media. Our short term & medium to long term goals are listed below:

Short Term:

1. Draw up a plan for the marketing function across hiring and goals

2. Work with the design & performance marketing team to create thematic brand campaigns

3. Execute effective brand initiatives to improve upper-funnel brand metrics

4. Identify and create meaningful touch points to drive customer consideration

5. Scale our influencer marketing efforts to reflect the brand tonality and relevance to our TG Medium -

Long Term:

1. Hire and grow a creative, high performing brand marketing team

2. Work closely with the founders to develop, create and build our brand strategy.

3. Run brand diagnostics such as brand track, attitudes, behaviours etc.

4. Support launch in international markets as opportunities arise.

5. Build and establish communication architecture, visual language and tonality

Experience & Expectations:

- 10-12 years of experience in branding roles | B2C companies only

- Experience in social media campaigns strategy is a must

- Working with Product and Design teams to translate brand persona in their communications

- Excellent skills in MS Office (Excel, Word, PowerPoint)

- Strong understanding of digital marketing

- Self-starter, fast learner, detail-oriented and has critical thinking and a 'start up' mentality

- Ability to work across different teams and prioritise asks from multiple stakeholders

- KPI driven measurement of success of campaigns is a must

- Excellent understanding of different marketing channels & having a custom playbook for key channels

- Adept in Copy writing and preferably having written copy for B2C brands

- Prior experience of brand building on Youtube is an added plus.