Senior Brand Manager - Healthcare

We have an opening as a Senior Brand Manager with one of our Healthtech Company.

Experience Required : 7+Years

Responsibilities:

- Gather consumer insights and competition insights from time to time manner to define and iterate the brand proposition/strategy

- Define brand proposition and brand guidelines from scratch

- Prepare quarterly marketing plans, objectives, and budgets

- Conceptualize and execute brand marketing campaigns to solve the identified business problems/marketing objectives

- Work with the digital marketing team to drive performance marketing and achieve the business objectives

- Work with trade marketing teams to drive branding at the clinic and local awareness campaigns

- Work with SEO & content team to drive traffic to the brand website

- Optimize budgets across media and marketing channel to achieve the best customer

acquisition cost & drive TOM/SPONT of the brand

Requirements:

- MBA from Tier 1 institutes

- Should have led at-least one marketing campaign

- Previous experience of working with creative agencies or creative team

- The person should have experience in either driving ATL or digital marketing campaigns

- Experience of having worked on a brand from scratch or a new brand would be an added advantage

- Previous team handling experience would be an added advantage

Veena