Senior Brand Manager - GTM

We have urgent opening for Sr. Brand Manager for Bangalore location.

Job Description

- A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM

- A Brand Evangelist who cannot just shape existing brands, but who can work on brand development and creation from scratch / starting point. And but has the drive to help scale and deliver on business metrics.

- Has keen eye for design and creative judgement and able to bring / direct partners for good design and creatives development for the brand assets.

- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders

- Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.

Must haves

- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

- Key 10 years' experience in brand creation and development, with experience in brand building and GTM.

- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets.

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale brand and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience across consumer touch points

- Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships

- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

Skills Required: Brand Development, campaigns and Go-to-Market strategies

Core Responsibilities: - Would contribute to the Brand Development, campaigns and Go-to-Market strategies

- Focused on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.

- The role also involves crafting comms and deployment, across relevant touch points with the consumers.