Senior Brand Manager - FMCG - IIM/MDI/ISB

Senior Brand Manager

Job responsibilities:

- Drive P&L (top line & bottom line) for the brand

- Responsible for executing the marketing calendar/programs to aggressively drive new customer acquisition.

- Drive brand visibility and activation across all channels of communication including all television communication, on the ground, digital, 360-degree marketing.

- Own consumer insights and partner with research agencies for driving focused research on the brand.

- Work seamlessly across cross-functional teams including operations, innovation, franchise partners and others to drive brand goals.

Qualification: MBA (Tier I / II business schools)