(Sr) Brand Manager - FMCG Co
Our client is a renowned FMCG Company They are in search of the right talent to join their Kolkata office as Manager / Sr Manager - Brand.
PRE-REQUISITES :
- Candidate must be passed out from Tier 1 B School like IIM A,B,C,K,L,I | FMS | MDI | IIFT, Delhi | ISB | SIBM, Pune | XLRI | XIMB etc.
- Must be 2015-2018 Batch (Full time) passed out
- Minimum four years' experience of Brand Marketing in FMCG category
- Prior experience in Trade Marketing would be an advantage.
- Must have developed, communicated and executed the Brand vision and strategy
PRINCIPAL ACCOUNTABILITY:
- Develop and implement the brand plan to ensure that brand objectives are achieved.
- Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.
- Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.
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