FMCG - Personal care, Wellness, Candies; Consumer Durables - Home Appliances- Lead the market research division at Role- Support strategy decisions on brands through consumer insights and primary/secondary data  Candidates from TOP Premier Institutes IIM's ONLY APPLY Batch (2009- 20011)  Manage Consumer insights Projects - setting objectives, planning, timelines & budgets   Analyze monthly reports and provide regular strategic insights to the organization   Liaison across marketing team and research agencies-   Projects:  1. Analytics to locate high potential districts for the brand. Using advanced analytics (factor analysis/cluster analysis/regression) on a large set of variables incl. Economic, Infrastructure, education, health, demographics, category sales, to deliver high potential district for category/brand growths  2. Consumption based segmentation: Analysis of user groups based on average monthly consumption.   3. Variant Analysis: To determine which markets are more favourable for varianting in terms of ability to increase reach and/or up-sell potential among existing base  4. To determine speed of the brand among competition houses so that it can assessed which competition brand has higher potential in the long run  5. Brand Health Studies, Product Tests, Concept Tests, Ad Evaluations, Pack Tests, Pricing studies, Equity Studies, Claim studies, Ideation Exercises,   Need-based Segmentation- Working out pricing, profitability, sales estimates and planning production. Fine tuning creatives and packaging and sales pitch for our trade partners.

Bangalore

Senior Brand Manager - FMCG - IIM 

Senior Brand Manager - FMCG - IIM  ,Job Description for Senior Brand Manager - FMCG - IIM  in HR Fingerprint in  Bangalore for (4-9) years of experience. Apply Now!

Job Description for Senior Brand Manager - FMCG - IIM  in HR Fingerprint in  Bangalore for (4-9) years of experience. Apply Now!