Posted By
Posted in
Sales & Marketing
Job Code
1336152
Duties/Responsibilities:
- Build a practise of regular customer listening via researches, surveys, customer calls and more
- Own brand track across India
- Create and lead brand campaigns across markets
- Work with strategy and NPD team to create product pipeline for limited editions, gifting packs and more - Take launch P&L responsibility for these launches
- Work with social, influencer and PR team to ideate on brand stories, thematic campaigns to get the brand message out
- Lead our CSR marketing - build a plan to develop and promote the story
- Create stories for the PR and influencer team to seed
Measures of Success:
- Brand score
- Success of new products launched
- Organic reach and demand for the brand
- Consistency of brand assets and message across the organization
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Posted By
Posted in
Sales & Marketing
Job Code
1336152