Senior Brand Manager - FMCG

Brand Management & Innovation:

- Conceptualizing marketing approach for products

- Formulating launch strategy, blue print & trade activation programs

- Design & implement long term and short term marketing strategy in line with the business strategy

- Conceptualize appropriate marketing & brand building strategies for the brands

- Designing & formulating pricing strategies based on business objectives

- Create and implement annual brand marketing plan basis marketing objectives

Digital Marketing :

- Ideating and implementing the digital media strategy for product launches

- Creating a brand web-site and mobile application to engage the consumer and effectively communicate the brand proposition

- Social media strategy to seed in brand amongst key influencers on the social media in order to generate awareness for the brand and increasing the online footprint for the brand

- Market mapping & segmentation

- Consumer Value proposition development

- New Product / platform design & testing, distribution & GTM development

- Qualitative & Quantitative research planning & execution

Market Research :

- Carry out general consumer survey based on demographics / psycho graphics / consumption / brand loyalty / purchase behaviors

- Consumer insight

- Tracking post price changes amongst consumers

Promotions & Activations :

- Increased revenues, customer perception and brand loyalty by various consumer activation campaigns.

- Single Point contact with the advertising agencies and responsible for all creative briefs and BTL activities, conceptualizing, design, production of Point of Sale merchandising