Senior Brand Manager - FMCG

- Develop and manage the business's brand strategy as well as corresponding brand elements in order to maximize the brand's equity

2. Create and drive advertising that is in support of the business and sales team's initiatives through media planning, creative development, metrics, market research, and vendor management

3. Be responsible for creation of all forms of marketing collateral - Interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations

4. Lead the development and execution for thought leadership initiatives, using wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market

5. Play a key role in ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences

6. Assist the marketing team to manage and integrate the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage

7. Also work with marketing team to ensure relevant brand promotion that will lead to the achievement of maximum ROI.