Senior Brand Manager - FMCG

ONLY THOSE FROM FOOD INDUSTRIES FROM FOOD PROUDCTS INDUSTRY , WILL BE CONSIDERED FOR THIS POSITION.NON- FMCG CANDIDATES RESUMES WILL NOT BE SHORTLISETED.

This Position is for our WELL KNOWN FMCG CLIENT with annua lturn over Rs.1500crores with State of Art technology Plant in Tamil Nadu.. Our Clients are Now EXPANDING THEIR PRODUCT RANGES FAST.

Responsibilities:

- Develop Brand Strategy (Annual and Long-term) with detailed Go To Market/Execution Strategy

- Setting-up of systems/processes; Team building & grooming; Ensuring synchronization across teams.

- Should Manage the entire P&L of a newly launched brands

- Defining Brand Strategy and road map for the brand

- Engaging key customers through innovative engagement initiatives

- Deal with creative agency to design brand communication for the customers and implement the media plans

- Creating a platform for the sales force to generate innovative ideas with an objective to increase business for the organization

- Deal with creative and media agencies to design brand communication for the brands and ensuring the implementation is in-line with the brand strategy.

- Will be Responsible for Creating a New Brands in BISCUITS AND FOOD PRODUCT Segments

- Drive different marketing activation's in collaboration with Cross functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Develop annual plans and budgeting for the portfolio and monitor the expenditure

- Develop actionable marketing strategies and plans to deliver against the company's business objectives

- Launch new products,HEALTHY PRODUCTS IN TUNE WITH TODAY'S changing consumer behavior.

- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans/

Candidates Requirements:

- Candidate should be from a good B-school with min 6-9 years of experience in marketing/branding from a good Hardcore FMCG company from Confectionery,Biscuits, Beverages only.

- Excellent Package is offered for the Right Candidate