jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
10/12 Ragini Singh
Deputy Manager at Talentiser

Views:956 Applications:328 Rec. Actions:Recruiter Actions:50

Senior Brand Manager - FMCG (4-9 yrs)

Mumbai/Bangalore Job Code: 1017216

Key Responsibilities :

- Responsible for creating the growth strategy and executing it to deliver the planned business growth across channels.

- Identify consumer needs/pain points across products, design to cater to those needs and work with cross-functional teams to launch the products and deliver on key customer/business metrics.

- Responsible for brand equity and creating thematic brand campaigns.

- Own social handles of brand and grow community across.

- Run brand diagnostics such as brand track, attitudes, behavior etc.

- Plan channel wise initiatives for focus products and execute product specifications.

- Creating branded content regularly for propagating brand purpose and story.

- Portfolio Planning in terms of market competitiveness.

- Designing & Measuring Marketing, Merchandising, User Journey, Retention Experiments.

- New Product Launch & Activation Plans.

- Customer obsession - immersing oneself in their needs, converting their views into insights and insights into business plan/ actionable.

- Self-starter and hustling attitude: Ability to move the entire organization constructively in order to make things happen.

Pre Requisites :

- 3-5 years of experience, preferred experience in Brand management and Digital Marketing.

- Graduation Required, MBA Preferred

- Quantitative & Logical Aptitude

- MS Excel and Data Analysis

- Team & Stakeholder Management

- An entrepreneurial, high ownership approach to brand building

- Ability to clearly evaluate trade-offs and prioritize decision making

- Strong bias for action over ideation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.