Senior Brand Manager - FMCG

Key Responsibilities :

- Responsible for creating the growth strategy and executing it to deliver the planned business growth across channels.

- Identify consumer needs/pain points across products, design to cater to those needs and work with cross-functional teams to launch the products and deliver on key customer/business metrics.

- Responsible for brand equity and creating thematic brand campaigns.

- Own social handles of brand and grow community across.

- Run brand diagnostics such as brand track, attitudes, behavior etc.

- Plan channel wise initiatives for focus products and execute product specifications.

- Creating branded content regularly for propagating brand purpose and story.

- Portfolio Planning in terms of market competitiveness.

- Designing & Measuring Marketing, Merchandising, User Journey, Retention Experiments.

- New Product Launch & Activation Plans.

- Customer obsession - immersing oneself in their needs, converting their views into insights and insights into business plan/ actionable.

- Self-starter and hustling attitude: Ability to move the entire organization constructively in order to make things happen.

Pre Requisites :

- 3-5 years of experience, preferred experience in Brand management and Digital Marketing.

- Graduation Required, MBA Preferred

- Quantitative & Logical Aptitude

- MS Excel and Data Analysis

- Team & Stakeholder Management

- An entrepreneurial, high ownership approach to brand building

- Ability to clearly evaluate trade-offs and prioritize decision making

- Strong bias for action over ideation