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Priya

Managing Director at Tyche Jobs

Last Login: 21 May 2024

Job Views:  
1617
Applications:  640
Recruiter Actions:  112

Job Code

1404860

Senior Brand Manager - FMCG

4 - 8 Years.Delhi NCR
Posted 3 weeks ago
Posted 3 weeks ago

1. Team role Responsible for managing the P&L of category(s)/ brand(s)

2. Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs

3. Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies

4. Develop and provide effective Product, Packaging & communication briefs to internal & external agencies

5. Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,

6. Carry out efficient Media planning and execution across all mediums

7. Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams

8. Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs

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Posted By

user_img

Priya

Managing Director at Tyche Jobs

Last Login: 21 May 2024

Job Views:  
1617
Applications:  640
Recruiter Actions:  112

Job Code

1404860

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