Senior Brand Manager - FMCG

- Strengthening topline & bottom line performance of the assigned Brand/Product categories in line with the organizational goal.

- Preparing marketing budget and plan for CCD Range and driving P&L improvement by reviewing & analyzing competition price and proposing price revision.

- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product/extension concepts/innovations and go-to market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).

- Managing OTIF (On time in full) launch of new projects/NPD as per committed timeframe and planning and driving activities relating to communication development, packaging development, BTL/marketing initiatives (in terms of advertising, promotion, schemes etc ) for the assigned Brand/Product portfolio of CCD range.