Senior Brand Manager - FMCG

Senior Brand Manager - FMCG

- Identifying and developing the Brand strategy, including the brand guidelines, brand vision and value proposition for short as well as long term

- Develop the Annual brand plan including Go to Market Plan for current brand and execute the approved plans

- Prepare the GTM plan for brand campaigns

- Conceptualize, develop, execute, and monitor the performance of the brand / product campaigns, - identifying the right channels and liaising with agencies

- Managing the budget for the allocated portfolio - ensuring ROI maximization

- Campaign performance monitoring on a regular basis, analyze and come up with an optimization plan to improve campaign metrics and develop reporting system

- Responsible to monitor and update campaign budget/spend vs. target

- Work closely with Advertising / Media agency for all creative content development & execution

- Identify competitors' brands, assess consumer perception and decide the right positioning for the products

- Collaborating with cross functional teams to enable smooth functioning and execution

- Creating and managing promotional / marketing activities calendar in line with the brand objectives