Job Description: Senior Brand Manager
Location: Bangalore, Karnataka, India
Experience: 10 to 13 Years
- A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM
- A Brand Evangelist who cannot just shape existing brands, but who can work on brand development and creation from scratch / starting point. And but has the drive to help scale and deliver on business metrics.
- Has keen eye for design and creative judgement and able to bring / direct partners for good design and creatives development for the brand assets.
- A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders
- Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.
Must haves :
- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
- Key 10 years' experience in brand creation and development, with experience in brand building and GTM.
- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale brand and marketing communication campaigns
Core Responsibilities :
- Would contribute to the Brand Development, campaigns and Go-to-Market strategies for Josh and Daily Hunt Brand.
- Focused on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
- The role also involves crafting comms and deployment, across relevant touch points with the consumers.
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