Senior Brand Manager - Education

Responsibilities:

- Social Media Growth & Engagement: You will be responsible for leading your team to increase our social media organic growth and engagement. Marketing Funnels: You will be responsible for setting up and running marketing funnels that include Facebook PPC, Email funnels, transaction emails etc. You are expected to set and run them independently.

- PR & Communications: You will be responsible for heading PR & Comms activities.

- Content generation: You will be responsible for managing content for website, blog, landing page, online course, e-books, email funnels, checklists etc. You will be managing a team of content writers.

- Brand Development & Influencer Engagement: You will be responsible for setting up brand messaging and tones.

- Graphic & Video Management: You will be responsible for managing the team of graphic designers & video editors.

- Social Media & Community Management: You will be responsible for managing content & interaction on social media and our membership network. Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager to map customer journeys and buyer segments.

- Identify new growth opportunities within your channels and outside to acquire new and engaged users.

- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.

- Create a performance metrics framework to set and evaluate goals for every campaign.

- Process orientation towards streamlining repetitive tasks and workflow automation inputs to drive efficiency and improve team productivity

- Leverages data and analytical insights to monitor project results and adapt strategy and execution as required

Mandatory Requirements:

- Strong and in-depth knowledge and hands on experience of working in SEO, Google PPC and Social Media Ads is a must. Plus experience with Google Analytics, Search console, Conversion Tracking, CRO, Landing pages, etc is required.

- Experience in handling both ATL and BTL marketing.

- Experience in running Facebook PPC campaigns, Email funnels, Content Calendar

- Experience in managing a design and content team.

- Website Copy or similar

- Email funnel or Sales pitch

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems individually and within cross-functional teams.

- Strong verbal and written communication skills and collaborative working style are a major plus.

- Managing a small team of digital marketing executives / analysts and building a team over time