About the Role The role will work closely with Co-founders to define the strategic direction and demonstrate leadership &amp; accountability to the Brand Marketing &amp; Strategy. As the Senior Brand Manager, the individual will drive the brand marketing strategy for the startup aligned with the firm's objectives. The individual will be responsible to set up and lead the brand marketing covering PR, marketing communication, content strategy across social media, and production (design/creative). The individual has to ensure smooth coordination and collaboration with other cross functional teams (leadership, digital marketing,, acquisitions, community, product, etc.) and own up the output &amp; associated performance indicators. Also, senior brand manager will optimize brand communication efforts by conducting on going usability tests to gauge effectiveness of initiatives undertaken. Responsibilities: PR &amp; Communication: - Formulate and implement PR strategies, manage communication with external agencies, as well as develops media marketing strategies and other non-campaign activities - Develop brand playbook (style guides/templates/other materials) - Communicate a compelling brand story, and a design sensibility to envision how brand and content can be presented/distributed in formats other than text-based articles, such as infographics or multimedia presentations Social Media &amp; Other Channels: - Increase the startups presence on digital (priority) and offline platforms, social media (Instagram, FB, LinkedIn, etc.) and increase media coverage for external Communication - Translate brand marketing strategy into measurable tangible and intangible business and community engagement metrics on traffic, engagement, retention, etc. - Scale up content and add to customer experiences across mediums to build differentiated and engaging content that is specifically tailored for each of customer touch points - Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing - Partner closely with Digital/Performance Marketing, Community and YT Channel teams to create content for social media channels, websites, and SEO/SEM - Craft and maintain content calendars, content assets, and content development plans relevant for achieving business and customer KPIs Production (Creative &amp; Design): - Manage internal and external team/agency covering stylists, video/image editors to deliver high quality creatives for the brand - Plan and manage the pipeline for the production team - Conceptualise, lead and provide images and videos for all digital mediums - Ensure that production is cost-effective, within timelines &amp; budget

Bangalore

Senior Brand Manager - eCommerce 

Senior Brand Manager - eCommerce  ,Job Description for Senior Brand Manager - eCommerce  in Talentiser in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for Senior Brand Manager - eCommerce  in Talentiser in  Bangalore for (5-10) years of experience. Apply Now!