Senior Brand Manager - eCommerce

Senior Brand manager (E-commerce)

Role Description :

As Sr.Brand Manager, you will develop and execute multi-channel brand marketing and promotional programs that support brand growth. You will be responsible for increasing target consumer awareness of the Brand, as well as increasing market share through customer acquisition, retention, and reactivation. You will do all that you can to make our company a household name just like Flipkart these days.

This is what you will do :

- Conceive optimal methods to communicate to the TG based on the emotional & functional benefits of the brand

- Marketing Campaign Development & Campaign analysis, specific to initiatives

- Driving the brand tone & promise in all aspects of the brands representation.

- Identify/ manage innovative marketing solutions across focus markets, Identify marketing opportunities/create pilots

- Planning & buying national/regional media

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Plan and oversee the delivery of all marketing and brand activities across all channels including above the line, direct and digital marketing.

- Commission market research and intelligence to support the strategic direction of the proposition development and the marketing activity.

- Write reports, specifications and creative briefs

- Manage in house social media team, design studio and various other internal stakeholders

These are your strong suits :

- You have a high degree of articulation

- You are verbally articulate and skilled at telling a visual story

- You can quickly synthesize disparate data into a - position- and craft messaging that connects with both internal stakeholders and customers

- You have advance level knowledge of social media channels and able to write short & catchy content

- You can effectively balance quantitative evidence and qualitative factors to quickly test and learn (avoiding analysis paralysis)

- You can manage a team

- You have good organizational skills and great eye for detail

You must have :

- Post Graduate in Sales / Marketing with a work experience of 5- 7 years experience in a Brand Management / Marketing role

- Prior experience in internet companies will be given preference.