Senior Brand Manager - D2C - Nutraceutical/Wellness

- Building a brand that resonates with ever evolving Nutraceutical landscape of target consumers

- Continuously track & understand evolving consumer expectations through multiple sources including appropriate research interventions and defining consumer needs across touch points

- Defining and communicating positioning of the brand across diverse segments it is present - adapted to the segment needs yet connected to the overall positioning Mother brand.

- Initiate and implement brand communication activities in coordination with multiple agencies, under strict timelines ensuring quality delivery and within budget

- Cross functional accountability and coordination with internal teams like Operations, Commercial, R&D, Sales, Trade Marketing etc. for implementation of key initiatives

- Building internal & external capabilities to deliver a WOW experience at every touch point

- Define go to market strategy via digital medium

- Oversee and ensure manifestation of brand expression across all consumer touch points in coordination with the respective stakeholders

- Set-Up a tracking system to periodically monitor and provide feedback to internal & external stakeholders on Desired vs. Actual Brand Positioning

Experience

- MBA Marketing with sound financial acumen

- 5 years with at least 3 years exposure to OTC and D2C Business in Pharmaceutical, Consumer

- Knowledge about Therapy Areas, Sales, Marketing etc.