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16/02 Satish Kumar
Team Leader at ACH Management Consultants Pvt. Ltd.

Views:6363 Applications:2238 Rec. Actions:Recruiter Actions:151

Senior Brand Manager/Brand Manager - Personal Care Segment - FMCG - IIM/ISB/MDI/FMS (3-5 yrs)

Kolkata Job Code: 892908

Brand Manager/SBM -personal care.

- Develop a marketing strategy to meet business growth objectives

- Develop strong understanding of customer behaviour and expectations in Personal care category

- Drive the ATL, BTL and direct marketing initiatives

- Developing new categories within brand along with New Product Development responsibilities, collateral materials for ATL, BTL activities, product mix

- Consumer research & insight, proactive approach for new launches & campaigns

- Developing brand plans, marketing strategies, communication, promotions and implementation pan India

- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Responsible for managing the portfolio team, providing clear guidance and direction in developing and implementing strategic marketing plan

- Guiding the day to day activities of the marketing team

- Developing annual brand plans in partnership with the sales and insight teams, leading cross-functional innovation teams

- Responsible for complete ownership of product category from concept to go to market strategy

- Provide detailed business plan of the product/category including contribution per product/product category

Education & Relevant Experience :

- MBA in marketing from Tier I Institute with 3-5 years of experience in personal care(Hair care preferred)

Women-friendly workplace:

Maternity and Paternity Benefits

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