16/10 Arpan Khurana
Director at Hashtag HR

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Senior Brand Manager/Brand Head - Jewellery (5-10 yrs)

Gurgaon/Gurugram Job Code: 856808

Position Overview

Need a candidate responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, content creation, website graphics, PR, and using a variety of data to drive volume and profitability. Achieving brand business objectives in the short and long term.

Responsibilities

- Identify research needs, execute research studies and projects and analyze research in order to identify opportunities

- Establish and maintain brand budgets

- Define and manage the brand communication strategy using a variety of media

- Own the development and messaging of the brand narrative

- Create, execute, and manage marketing programs and campaigns

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

- Responsible for all content creation

- Responsible for marketing collateral

- Responsible for website graphics

- Responsible for PR

- Coordinating with graphic agencies

- Responsible for video marketing and website marketing and email creative.

- Responsible for social media presence(ORM)

Qualifications

- Bachelor's degree in Marketing, Business, or related field. MBA preferred.

- Minimum 5 years of experience

- Proven ability to work cross-functionally

- Experience managing a brand across multiple markets

- Creative thinker and problem solver

- Strong communication skills

- Project management experience, with a solid understanding of project management principles and techniques

- Strategic thinker able to identify long-term opportunities and trends

Women-friendly workplace:

Maternity and Paternity Benefits

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