13/01 Kalpana Gandhi
Owner at Corporate Search

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Senior Brand Manager - BFSI (9-11 yrs)

Mumbai Job Code: 881492

Job Description :

- Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus

- Communication across

a. ATL (Above the line) - TV, print, outdoor

b. BTL (Below the line)

c. Digital

- Help develop marketing communication & collaterals across all channels

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise growth strategies

- Align the company around the brand's direction, choices and tactics

- MBA from a premier institute is preferred

-9+ years of relevant work experience

- Experience in analysing the brand positioning and consumer insights

- Helping shape and communicate our vision and mission

- Translating brand elements into plans and go-to-market strategies

- Ability to build brand strategy

- Operation | executional skills

- System & process orientation

- Consumer understanding

- Strategic presentational skills

Compensation upto : 20 L

Preference : Mumbai candidates

Target Industries BFSI only

Others need not apply

Women-friendly workplace:

Maternity and Paternity Benefits

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